Digital magazine proposal

Alex Woon

Introduction

Cliff

A lifestyle magazine about the California coast. Surfing, cycling, coffee, travel, art. As well as current events.

Brand voice and visual language

Words associated with the magazine’s brand

• Community
• Adventure
• Connection
• Sunny
• Freedom

Visual references

Link to the reference board.

Color palette

Link to the color palette.

Type families

• Gitan.

• This or this

  Interstate.
• Aktiv Grotesk.